The Barrie Public Library in Ontario had experienced a lot of growth and identified in their strategic plan a desired outcome to grow Library awareness inside and outside of their walls. To achieve this outcome, the Library needed to strengthen its marketing and communications efforts. Cordelia worked with Barrie to develop a comprehensive Marketing & Communications Plan including:

• Goal & Objectives
• Audiences
• Key Messages
• Strategies & Tactics
• Key Metrics Dashboard
• 12-Month Content Calendar
• New Workflows & Processes